Taneja Optical, a local brand with over 5 branches in Uttarakhand Taneja Opticals have also had some international presence, as Royal Partners of ZEISS, Germany. Later in 2017, Essilor listed Taneja Opticals in the best 60+ Opticians in the country.

Understanding of Omnichannel Design

<aside> 📢 This case study explores how Taneja Optical can leverage omnichannel strategies to improve user experience and compete more effectively.

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<aside> 📖 What is omnichannel Design?

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An omnichannel approach puts everything inside a single system that's visible and trackable, so you can gather insights and take granular action to improve aspects of your business as required.

Omnichannel is a term used in ecommerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online.

<aside> 📈 How Omnichannel Design Enhances User Experience (UX)

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• Seamless Journey: Customers can research online (browsing styles, prices), visit a store to try on glasses (physical interaction), and complete the purchase online (convenience).
• Personalized Service: Omnichannel platforms gather customer data (purchase history, preferences) to personalize recommendations and offers across channels.
• Convenience and Flexibility: Customers can choose their preferred interaction based on the task - online browsing, in-store expertise, or a combination of both.
• Improved Customer Support: Omnichannel support allows customers to reach the brand through their preferred channel (phone, email, live chat) for inquiries or troubleshooting.

How AND Why to Build an Omnichannel Strategy

What Is Omnichannel Marketing and What Does It Mean for Your Brand?

Research & Analysis

<aside> 🏇🏻 Case study of competitors

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Titan Eyeplus: Putting Omnichannel into Action

Titan Eyeplus serves as a prime example of how omnichannel strategies can be implemented effectively:

• Seamless Customer Journey: Titan Eyeplus offers a comprehensive website with virtual try-on, appointment booking, and offline / online buying options. This seamlessly connects with their extensive network of physical stores for eye tests, consultations, and product selection.

• Data-Driven Personalization: By leveraging customer data, Titan Eyeplus personalizes product recommendations across channels, enhancing the shopping experience.

• Inventory Management System: A robust system ensures real-time stock visibility across stores and online platforms, minimizing customer disappointment and ensuring order fulfillment efficiency.
• Social Media Engagement: Active social media presence allows brand communication, showcases product trends, and builds a community.

https://www.titancompany.in/The Omni-channel Approach#:~:text=It allows customers to explore,any product at any location.